The National Society of Allotment and Leisure Gardeners Ltd (NSALG) has refreshed its name in an effort to return to its roots.
A recent survey conducted by the Society found that over half of its members thought the Society’s full name, the National Society of Allotment and Leisure Gardeners Limited, was outdated, finding it hard to say and explain to their peers. Instead 51% preferred the Society’s original title, The National Allotment Society, for its simplicity and accuracy.
Donna McDaid, National Secretary for the organisation, explains, “We have been in existence since 1930, and our original title was The National Allotment Society; a ‘does what it says on the tin’ kind of name. We have decided to return to our roots and adopt this name as our working title, to ensure our projected image reflects how we describe ourselves in everyday conversation and people can instantly understand who we are and what we’re about. We know some of our older members still value our full title and so as not to disregard their views, it will still be used in all official documentation and referenced in the logo.”
To complement the working title and revised logo, the Society is re?launching its website and quarterly magazine, to provide a better information service to the public and its members. The website will offer advice on how to obtain an allotment, the legalities surrounding allotments, growing advice, tool kits for members and a new area dedicated to families and schools.
Continuing, Donna McDaid, explains, “2012 is an exciting year for the Society, with many changes planned, based on feedback from our members. Currently the organisation is partway through a strategic review, which will culminate in a new business plan from 2013. New membership benefits are being sourced and will be available from the end of the year, while new projects are being discussed to help us fulfil our role of protecting, promoting and preserving allotments for all. We want to be relevant to tomorrow’s gardeners and feel these changes will help us to achieve this.”